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Explore the latest trends and actionable insights on the EMEA Sports Sponsorhip market to inform business strategy and pinpoint opportunities and risks

Top Clothing & Accessory Brands Sponsoring Athletics – As of May 2022

Industry: Sport
Current: Other Industry Indicators

Nike is the top sponsor for athletics, with a total of 12 sponsorship deals
Puma is the second-largest sponsor for athletics, with 6 sponsorship deals
Adidas, ASICS, and Joma also secured a significant position based on their notable sponsorship deals in athletics

Overview of major clothing & accessory brands sponsoring athletics

Nike

Nike, the manufacturer of athletic footwear and apparel, has twelve active deals in athletics as per GlobalData’s Sponsorship database. Nike’s most recent sponsorship deal was announced in January 2022, and is worth $0.15 million. As per the deal, they agreed to sponsor Neeraj Chopra, an athletic player for the 2022 season. As per the deal, Nike will be the official supplier for Neeraj Chopra. The deal is a renewal of an existing deal.

As per GlobalData’s Sponsorship database, Nike signed their largest deal in January 2020, worth $144 million. As per the deal, Nike agreed on a deal to extend its partnership with the Chinese Athletic Association. As part of the twelve-year deal, Nike will continue to supply training equipment to Chinese national team athletes until 2033. The brand will also undertake several initiatives to promote athletics in China. These include overseas training bases and Nike run training camps for Chinese athletes. Nike has been a sponsor since 2014.

Puma

Puma, a sporting goods and equipment manufacturer has six active deals in athletics as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in January 2022, and is worth $0.5 million. As per the deal, they agreed to sponsor Christania Williams for the 2022 season. The deal is a renewal of an existing sponsorship deal.

As per GlobalData’s Sponsorship database, Puma signed their largest deal in February 2018, worth $5.25 million. As per the deal, they agreed to sponsor the Norwegian Athletics Federation. As part of the deal, Puma will become the kit supplier of the Norwegian team up to 2024.

Adidas

Adidas, the sportswear manufacturer, has four active deals in athletics as per GlobalData’s Sponsorship database. Adidas signed its largest and most recent deal in January 2022. They agreed on a deal to sponsor the French Athletics Federation (FFA). The four-year deal covers the 2022 to 2025 period. As part of the agreement, Adidas will serve as the FFA’s kit supplier.

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