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Explore the latest trends and actionable insights on the Baseball Sponsorhip market to inform business strategy and pinpoint opportunities and risks

Top Clothing & Accessory Brands Sponsoring Baseball – As of May 2022

Industry: Sport
Current: Other Industry Indicators

Fanatics is the top sponsor for baseball, with a total of five sponsorship deals
Nike, Adidas, and Oakley are the second-largest sponsors for baseball, with two sponsorship deals
Descente, WSS, Carhartt, ASICS, and Seiko were among other notable sponsors with significant sponsorship deals in baseball

Overview of major clothing & accessory brands sponsoring baseball

Fanatics

Fanatics, an online retail company has five active deals in baseball as per GlobalData’s Sponsorship database. Fanatics' most recent sponsorship deal was announced in July 2021, with Shohei Ohtani. The multi-year deal was worth $4 million.

As per GlobalData’s Sponsorship database, Fanatics signed its largest deal in 2015, an expanded seventeen-year sponsorship deal with Major League Baseball. As part of the deal, Fanatics will run the league's licensed-product e-commerce business from 2016 through 2033. The sports retailer currently manages the online distribution of merchandise from the league as part of a partnership that started back in 2003.

Nike

Nike, a designer, marketer, and distributor of athletic footwear, apparel, equipment, and accessories has two active deals in baseball as per GlobalData’s Sponsorship database. Nike signed its largest deal in January 2019, to sponsor Major League Baseball (MLB). The 10-year deal covers the 2020 to 2029 period. As part of the agreement, Nike will serve as MLB's kit supplier. The deal is reportedly worth $1.0 billion.

Adidas

Adidas, the sportswear brand has two active deals in baseball as per GlobalData’s Sponsorship database. Adidas’ most recent deal was announced in March 2018i to sponsor American baseball player Aaron Judge, and is worth $7.5 million. The multi-year deal will see Adidas serve as Aaron Judge's glove and shoe supplier.

As per GlobalData’s Sponsorship database, Adidas signed its biggest deal in 2016, with American baseball player Kris Bryant. The multi-year deal covers the 2017-2026 period and is worth $12.5 million. The multi-year deal will see Adidas serve as Bryant's footwear supplier.

Oakley

Oakley, the sunglasses manufacturer has two active deals in baseball as per GlobalData’s Sponsorship database. Oakley’s most recent deal was announced in January 2022, to sponsor American baseball player Aaron Judge. The deal covers the 2022 period and is worth $0.4 million.

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