4 views left Get unlimited views with a free account

Explore the latest trends and actionable insights on the Tennis Sponsorship market to inform business strategy and pinpoint opportunities and risks

Top Clothing & Accessory Brands Sponsoring Tennis – As of May 2022

Industry: Clothing & Footwear
Current: Other Industry Indicators

Nike is the top sponsor for tennis, with a total of 23 sponsorship deals
Rolex is the second-largest sponsor for tennis, with 20 sponsorship deals
Lacoste, ASICS, Adidas, and Fila also secured a significant position based on their notable sponsorship deals in tennis

Overview of clothing & accessory brands sponsoring tennis

Nike

Nike, the manufacturer of athletic footwear and apparel, has 23 active deals in tennis as per GlobalData’s Sponsorship database. Nike’s most recent sponsorship deal was announced in January 2022, and is worth $1 million. As per the deal, they agreed to sponsor Sloane Stephens, an American tennis player for the 2022 season. As per the deal, Nike will be the kit supplier for Sloane Stephens. The deal is a renewal of an existing deal.

As per GlobalData’s Sponsorship database, Nike signed their largest deal in April 2019, worth $42.5 million. As per the deal, they agreed on a deal to sponsor Japanese tennis player Naomi Osaka. The multi-year partnership will see Nike serve as Osaka's kit supplier. The deal is reportedly worth $8.5 million per year.

Rolex

Rolex, the Swiss watch manufacturer has 20 active deals in tennis as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in January 2022 and is worth $0.16 million. As per the deal, they agreed to sponsor ATP Cup for the 2022 season. The deal is a renewal of an existing sponsorship deal.

As per GlobalData’s Sponsorship database, Rolex signed their largest deal in May 2017, worth $73.3 million. As per the deal, they agreed to extend their existing sponsorship deal with the Australian Open. The 10-year renewal will continue to see Rolex operate as the official timekeeper and associate sponsor for the Australian Open until 2027. As part of the agreement, Rolex timepieces will continue to be visible both on-court and across the entire venue. Additionally, Rolex-branded content will be featured on the screens inside three stadium courts (Rod Laver Arena, Margaret Court Arena, and Hisense Arena) as well as on the Australian Open digital and broadcast platforms. Rolex has sponsored the Australian Open since 2008.

Explore the latest trends and actionable insights on the Tennis Sponsorship market to inform business strategy and pinpoint opportunities and risks Explore the latest trends and actionable insights on the Tennis Sponsorship market to inform business strategy and pinpoint opportunities and risks Visit Report Store