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Explore the latest trends and actionable insights on the American Football Sponsorship market to inform business strategy and pinpoint opportunities and risks

Top Financial Services Brands Sponsoring American Football – As of May 2022

Industry: Sport
Current: Other Industry Indicators

Socios.com is the top sponsor for American football, with a total of 14 sponsorship deals
M&T Bank and Visa are the second-largest sponsors for American football, with three sponsorship deals
Visa, Truist Financial Corp., State Farm Insurance and American Family Insurance also secured a significant position based on their notable sponsorship deals in American football

Overview of major financial services brands sponsoring American football

Socios.com

Socios.com, a blockchain-based fan engagement platform, has 14 active deals in American football as per GlobalData’s Sponsorship database. Socios' most recent sponsorship deal was announced in April 2022 and is worth $2 million. As per the deal, they agreed to sponsor the American football team Baltimore Ravens for the 2022-23 season. As part of the agreement, Socios will receive in-stadium signage during Ravens’ home games, and on-site, digital, and social engagement opportunities with fans among other team-specific activations.

M&T Bank

M&T Bank has three active deals sponsoring American football as per GlobalData’s Sponsorship database. M&T Bank’s most recent deal was announced in March 2019, with Buffalo Bills, an American football team, and is worth $13 million. The five-year partnership covers 2019-20 to 2023-24 period. The deal is a renewal of an existing deal. As part of the agreement, M&T Bank will serve as the Bills' official bank as well as the title sponsor of the family zone at the team's Ralph Wilson Stadium home. This deal was also the largest sponsorship deal signed by M&T Bank.

Visa

Visa, the financial services company has three active deals in American football as per GlobalData’s Sponsorship database. Their latest deal was announced in January 2019, a seven-year partnership, valued at $14 million with Buffalo Bills, covering the 2019-20 to 2025-26 period. The deal is a renewal of an existing deal. As part of the agreement, Visa will serve as the Bills' official payment services technology partner. The deal was the largest sponsorship deal signed by Visa.

Truist Financial Corp.

As per GlobalData’s Sponsorship database, Truist Financial Corp., the retail bank, agreed on a deal to sponsor the Miami Dolphins. The multi-year partnership worth $5 million was announced in October 2021. As per the deal, Truist Financial will serve as the official retail bank of the Dolphins and the team's Hard Rock Stadium. This deal was also the largest sponsorship deal signed by Truist Financial Corp.

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