Overview of major gambling brands sponsoring handball
Tippmix
Tippmix, the sports betting game company has 12 active deals in handball as per GlobalData’s Sponsorship database. Tippmix's most recent sponsorship deal was announced in September 2021 and is worth $0.28 million. As per the deal, they agreed to sponsor the Hungarian Nemzeti Bajnoksag I, the top level of the Hungarian handball league system for the 2021-22 season. The deal is an extension of an existing deal.
Szerencsejatek
Szerencsejatek, a lottery company has five active deals in handball as per GlobalData’s Sponsorship database. Szerencsejatek’s most recent deal was signed in August 2021, with Telekom Veszprem, a Hungarian handball club from Veszprém and is worth $0.08 million. The one-year partnership covers the 2021 to 2022 period. As part of the agreement, Szerencsejatek will serve as the official partner for Telekom Veszprem. This deal is an extension of the existing deal.
Loterias y Apuestas del Estado
Loterias y Apuestas del Estado, a state-owned company has three active deals in handball as per GlobalData’s Sponsorship database. Their latest deal was an extension of an existing deal, which was announced in January 2022, a one-year partnership, valued at $0.21 million with the Royal Spanish Handball Federation. The deal covers the 2022 season. As part of the agreement, Loterias y Apuestas del Estado will serve as the confirmed partner for the Royal Spanish Handball Federation.
Sportradar
Sportradar has two active sponsorship deals in handball. As per GlobalData’s Sponsorship database, Sportradar, the supplier of sports and betting-related data, agreed on a deal to sponsor the European Handball Federation. The ten-year partnership worth $2.5 million was announced in July 2020, covering the 2020-21 to 2029-30 period. As part of the agreement, Sportradar will serve as the sponsor/partner. This deal is an extension of an existing deal.
Sportradar signed its largest deal in 2015, worth $4 million. They agreed on a deal to sponsor Germany’s Handball Bundesliga. The eight-year partnership will expire at the end of the 2022-23 season. Under the agreement, Sportradar will become the league’s official data partner. It will exclusively collect, archive and distribute official HBL data to both the media and betting industry as well as to the HBL itself and its teams. Data will be taken from the first and second division, the DHB Cup, and the annual Super Cup and All-Star Game. Sportradar will also develop an official HBL mobile app across smartphones and tablets.
Later in August 2017, it was confirmed that the HBL mobile app was ready to be launched. Sportradar will supply stats for the app, which will provide live news updates and statistics for fans. Users of the service, which is available across both iOS and Android platforms, will also benefit from live tracking of match events, commentary and a push notification function which fans can assign to selected matches or teams.
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