Overview of major gambling brands sponsoring horse racing
Bet365
Bet365, a gambling & betting company has two active deals in horse racing as per GlobalData’s Sponsorship database. Bet365's most recent sponsorship deal was announced in January 2022 and is worth $0.13 million. As per the deal, they agreed to sponsor the Racing at Haydock Park for the 2022 season. The deal is an extension of an existing deal.
Betway
Betway, the Maltese online bookmaker has two active deals in horse racing as per GlobalData’s Sponsorship database. In April 2019, Betway announced that it has extended its partnership with Aintree Racecourse. As part of the five-year deal, Betway will continue as an official betting partner of the Randox Health Grand National Festival until 2024. In addition, Betway will be the title sponsor of seven races at the festival: the Betway Bowl, Betway Aintree Hurdle, Betway Top Novices’ Hurdle, Betway Mildmay Novices’ Chase, Betway Mersey Novices’ Hurdle and the Betway Handicap Chase.
SBK Bet
As per GlobalData’s Sponsorship database, SBK Bet, the betting company has two active deals in horse racing. SBK Bet agreed on a deal to sponsor English horse riding athlete Sean Levey. The partnership, announced in September 2021, has been confirmed for the year 2021. As part of the agreement, Sean Levey will be the brand ambassador of SBK Bet and the brand's logo will be visible on the match trousers of Sean Levey.
Sky Bet
As per GlobalData’s Sponsorship database, Sky Bet, the bookmaker has two active deals in horse racing. Sky Bet agreed on a deal to sponsor racing's Cheltenham Festival. The five-year deal was announced in October 2018, covering the 2019 to 2023 period. As part of the agreement, Sky Bet will serve as the title sponsor of the Festival's Supreme Novices' Hurdle, as well as two Grade Two novices' hurdles in the lead-up to the event. The deal is a renewal of an existing deal.
Unibet
Unibet, a gambling & betting company has two active deals in horse racing as per GlobalData’s Sponsorship database. Unibet's most recent deal was announced in January 2019, with Racing at Haydock Park 2019, and is worth $0.07 million. The one-year partnership covers the 2019 period. As part of the agreement, Unibet will serve as an official partner of the Racing at Haydock Park 2019.
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