Overview of major industries sponsoring baseball
Financial Services
Financial services is the most active industry sponsoring baseball with 46 active sponsorship deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the financial services industry was announced in April 2022, between eternalHealth, an American Health Insurance company and the American baseball team, Boston Red Sox, and was worth $1.4 million. As per the deal, eternal health is to be the official healthcare partner for the baseball team for two years.
As per GlobalData’s Sponsorship database, the largest sponsorship deal by a financial services company was signed in 2009, between Citi, the global banking company and the American baseball Franchise New York Mets, and was worth $400 million. The multi-year deal would enable Citi’s brand and business unit exposure across the new baseball park of New York Mets.
Beverage
The beverage industry is the second most active industry sponsoring baseball with 24 active deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the beverage industry was signed in April 2022, between Evan Williams, a brewing company and the Major League Baseball, the American baseball franchise, and was worth $8.75 million. As per the deal, Evan Williams will sponsor Major League Baseball for the 2022 season.
As per GlobalData’s Sponsorship database, the largest sponsorship deal by a beverage company was signed by Minute-Maid, the Houston-based subsidiary of Coco-Cola to sponsor the Houston Astros' home ballpark. The multi-year deal worth $178 million, was announced in June 2002 and as part of the agreement, the venue will be known as Minute Maid Park.
Clothing & Accessories
Clothing & accessories is the third most active industry sponsoring baseball with 22 deals signed as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the clothing & accessories industry was signed in January 2022, between New Balance, a footwear company and the American baseball player Aaron Judge, and was worth $1.83 million. As per the deal, New Balance will be the official supplier to the baseball player for a year. The deal is a renewal of an existing sponsorship deal.
As per GlobalData’s Sponsorship database, the largest sponsorship deal by a clothing & accessories company was signed in January 2020, between Nike, the global sportswear company and the American baseball franchise Major League Baseball, and was worth $1,000 million. The multi-year deal signed will make Nike an official kit supplier to the franchise for ten years.
Hong Kong
United Kingdom
United Kingdom
United States of America
Spain
India
United States of America
Spain
United Kingdom
United Kingdom
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer
Contact the team or request a demo to find out how our data can drive your business forward