Overview of major industries sponsoring basketball
Financial Services
Financial services is the most active industry sponsoring basketball with 239 active sponsorship deals as per GlobalData’s Sponsorship database. US Bank, the bank holding company, agreed on a deal to sponsor the Women's National Basketball Association (WNBA). The multi-year deal, announced in March 2022, will see US Bank serve as an official bank for the WNBA and its marquee events, including the WNBA Draft, Commissioner’s Cup and All-Star game. As an official Changemaker, US Bank will provide both players and alumni access to financial resources. The partnership will also be used to promote financial education across the country via events and initiatives.
As per GlobalData’s Sponsorship database, another notable deal by a financial services company was announced in October 2021, between JP Morgan Chase and Madison Square Garden, and is worth $42.5 million. The deal is a renewal of an existing deal.
Beverage
The beverage industry is the second most active industry sponsoring basketball with 149 active deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the beverage industry was signed in January 2022, between Ruffels, a beverage company and Anthony Davis, an American power forward who currently plays for the New Orleans Pelicans in the NBA. The one-year deal is worth $1.25 million.
As per GlobalData’s Sponsorship database, another major sponsorship deal by a beverage company was signed in March 2021, between Pepsico and the National Basketball Association, and is worth $300 million. PepsiCo, the food, snack, and beverage company, agreed to extend its partnership with National Basketball Association (NBA). The multi-year deal, announced in March 2021, will see PepsiCo serve as the exclusive food and beverage partner of the NBA, the G-League, and the Women’s WNBA.
Clothing & Accessories
Clothing & accessories is the third most active industry sponsoring basketball with 99 deals signed as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the Clothing & Accessories industry was signed in April 2022, between Moveinsoles and Damian Lillard, and is worth $0.5 million. As per the deal, Moveinsoles will sponsor Damian Lillard for the 2022 season.
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