Overview of major industries sponsoring horse racing
Gambling
Gambling is the most active industry sponsoring horse racing with 21 active sponsorship deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the gambling industry was announced in January 2022, between Betfred, a bookmaker based in the United Kingdom and the Ascot Racecourse and is worth $2.3 million. As per the deal, they agreed to sponsor the Ascot Racecourse for the 2022 season. The deal is an extension of an existing deal.
As per GlobalData’s Sponsorship database, another notable deal by a gambling company was announced in January 2022, between Ceasars Sportsbook, an arm of US gambling giant Caesars Entertainment and New York Racing Association (NYRA). As part of the agreement, Ceasars will serve as an official sports betting partner of the association, as well as the title partner of the NYRA Turf Triple Series for the 2022 season. In addition, the sportsbook will collaborate with the NYRA bets division, to offer promotions across the state, and on-site at the Belmont Park and Saratoga Racecourse venues, as well as access to VIP hospitality seats for Caesars' customers.
Beverage
The beverage industry is the second most active industry sponsoring horse racing with eight active deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the beverage industry was signed in April 2022. Peroni, the beer brand, agreed on a deal to sponsor Ascot Racecourse. The five-year deal, announced in April 2022, covers the 2022 to 2026 period. As part of the agreement, Peroni will serve as the racecourse’s official beer partner.
As per GlobalData’s Sponsorship database, another sponsorship deal by a beverage company was signed by Penfolds, the winemaker to sponsor the Victoria Racing Club (VRC). The four-year deal, announced in July 2021, covers the 2021-22 to 2024-25 period. The agreement includes the naming rights to the Group 1 Victoria Derby and the first day of the Melbourne Cup Carnival, as well as pouring rights at the Flemington Racecourse.
Hong Kong
United Kingdom
United Kingdom
United States of America
Spain
India
United States of America
Spain
United Kingdom
United Kingdom
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer
Contact the team or request a demo to find out how our data can drive your business forward