Overview of major industries sponsoring soccer
Financial Services
Financial services is the most active industry sponsoring soccer with 927 active sponsorship deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the financial services industry was announced in May 2022 between Algorand, the blockchain technology company and FIFA, and was worth $52.5 million. The one-half-year deal would enable Algorand to be the official blockchain partner for FIFA. Along with this Algorand would also serve as a regional supporter of the 2022 World cup in North America and Europe.
As per GlobalData’s Sponsorship database, another notable sponsorship deal by a financial services company was signed in February 2022, between Tezos, the blockchain company and British soccer club Manchester United, which was worth $67.78 million. The multi-year deal would make Tezos a training kit and blockchain sponsor for the club.
Beverage
The beverage industry is the second most active industry sponsoring soccer with 722 active deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the beverage industry was signed in March 2022, by Alessandro Berselli, the wine producer to sponsor Montreal Football Club CF Montreal, and was worth $0.6 million. The multi-year deal will serve Alessandro Berselli as an official partner to the club.
As per GlobalData’s Sponsorship database, another notable deal by a beverage company was signed in February 2022, between Coca-Cola, the American non-alcoholic beverage company and the soccer franchise, Major Soccer League worth $10 million. As per the agreement, Coco-Cola will serve as an official partner for the season 2022 to the franchise.
Clothing & Accessories
Clothing & accessories is the third most active industry sponsoring soccer with 631 deals signed as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the clothing & accessories industry was signed in April 2022, between Goat, the online footwear company and the French Soccer Club Paris Saint-Germain (PSG), and was worth $0.15 million. As per the deal, Goat will be the official partner for PSG for six months.
As per GlobalData’s Sponsorship database, one of the largest sponsorship deal by a clothing & accessories company was signed in June 2019, Nike, the global sportswear giant extended sponsorship to French Soccer Club Paris Saint-Germain (PSG), which was worth $1,275 million. The multi-year deal will make Nike the official kit supplier to the French Soccer Club for thirteen years.
Hong Kong
United Kingdom
United Kingdom
United States of America
Spain
India
United States of America
Spain
United Kingdom
United Kingdom
Don’t wait - discover a universe of connected data & insights with your next search. Browse over 28M data points across 22 industries.
Access more premium companies when you subscribe to Explorer
Contact the team or request a demo to find out how our data can drive your business forward