Overview of major industries sponsoring swimming
Consumer Goods & Services
Consumer goods & services is the most active industry sponsoring swimming with seven active sponsorship deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the consumer goods & services industry was announced in January 2022, between BIC and Katie Ledecky is worth $0.3 million. As per the deal, they agreed to sponsor Katie Ledecky for the 2022 season.
As per GlobalData’s Sponsorship database, another notable sponsorship deal by a consumer goods & services company was signed in January 2022, between Rexona, an Australian deodorant and antiperspirant brand and Katinka Hosszu, which is worth $0.12 million. As part of the agreement, Rexona will serve as the title sponsor for Katinka Hosszu. The deal is an extension of the existing deal.
Sports Equipment
Sports equipment is the second most active industry sponsoring swimming with six active deals as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the gambling industry was signed in January 2022, between TYR Sport, an American designer, developer and manufacturer of competitive swim apparel products and Ryan Lochte, an American swimmer. The one-year deal is worth $0.07 million and will be for the period January 2022 to December 2022. The deal is an extension of an existing deal.
As per GlobalData’s Sponsorship database, the largest sponsorship deal by a sports equipment company was signed by TYR Sport to sponsor Katie Ledecky, an American swimmer. The 7-year deal worth $7 million was announced in June 2018 and covers the 2018-19 to 2023-24 period. As part of the agreement, TYR Sport will serve as the title sponsor for Katie Ledecky.
Beverage
The beverage industry is the third most active industry sponsoring Swimming with five deals signed as per GlobalData’s Sponsorship database. The most recent sponsorship deal by a company in the beverages industry was signed in January 2022, between Red Ace Organics and Tom Shields, and is worth $0.08 million.
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