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Explore the latest trends and actionable insights on the Golf Sponsorship market to inform business strategy and pinpoint opportunities and risks

Top Sports Equipment Brands Sponsoring Golf – As of May 2022

Industry: Sport
Current: Other Industry Indicators

Acushnet Company; FootJoy; Titleist are the top sponsors for golf, with 13 sponsorship deals
Acushnet Company; Titleist are the second-largest sponsors for golf, with nine sponsorship deals
Callaway, TaylorMade, Titleist and Bridgestone Golf also secured a significant position based on their notable sponsorship deals in golf

Overview of major sports equipment brands sponsoring golf

Acushnet Company; FootJoy; Titleist

Acushnet Company; FootJoy; Titleist, manufacturers of golf products have 13 active deals in golf as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in January 2022 and is worth $1.5 million. As per the deal, they agreed to supply golf equipment for Padraig Harrington, a golf player for the 2022 season. The deal is an extension of an existing sponsorship deal.

As per GlobalData’s Sponsorship database, they signed their largest deal in January 2022, worth $4.9 million. As per the deal, they agreed to supply golf equipment for Adam Scott, a golf player for the 2022 season. The deal is an extension of an existing sponsorship.

Acushnet Company; Titleist

Acushnet Company; Titleist, manufacturers of golf products, have nine active deals in golf as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was an extension of its existing sponsorship, which was announced in January 2022, worth $0.58 million. As per the deal, they agreed to supply golf equipment for Ryan Evans, a golf player for the 2022 season.

As per GlobalData’s Sponsorship database, they signed their largest deal in January 2022 and is worth $2.75 million. As per the deal, they agreed to extend their sponsorship with Luke Donald, a golf player and will supply golf equipment for the player for the 2022 season.

Callaway

Callaway, the golf equipment manufacturer, most recently suspended its $40 million sponsorship of Phil Mickelson, an American golfer in February 2022, following recent controversial comments made by Mickelson about the PGA Tour and Saudi Arabia. Callaway had earlier agreed on a deal to sponsor Phil in 2017, covering the 2004 to 2022 period. As part of the agreement, Mickelson was to sport the Callaway brand logo on his shirt sleeve, the side of his visor, and his golf bag.

As per GlobalData’s Sponsorship database, Callaway signed another major deal with the PGA European Tour. The five-year deal, which was announced in January 2019, covers the 2019 to 2023 period. As part of the agreement, Callaway will serve as the PGA European Tour's official driver, golf ball, shoe, and golf bag brand partner.

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