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Explore the latest trends and actionable insights on the EMEA Sports Sponsorhip market to inform business strategy and pinpoint opportunities and risks

Top Sports Equipment Brands Sponsoring Swimming – As of May 2022

Industry: Sport
Current: Other Industry Indicators

TYR Sport is the top sponsor for swimming, with a total of four sponsorship deals
Myrtha Pools and Malmsten also secured a significant position based on their notable sponsorship deals in swimming

Overview of major sports equipment brands sponsoring swimming

TYR Sport

TYR Sport, an American designer, developer, and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear has four active deals in swimming as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in January 2022 and is worth $0.07 million. As per the deal, they agreed to sponsor Ryan Lochte. The deal is an extension of an existing deal.

As per GlobalData’s Sponsorship database, TYR Sport agreed on a deal to sponsor American swimmer Katie Ledecky. The seven-year deal announced in June 2018, covers the 2018 to 2024 period. As part of the agreement, TYR will serve as Ledecky's swimwear supplier. The deal is reportedly worth $1.0 million per year.

Myrtha Pools

Myrtha Pools has one active deal in swimming as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in December 2021 and is worth $1.2 million. As per the deal, they agreed to sponsor International Swimming Federation. The four-year deal covers January 2022 to December 2025 period. The deal is a renewal of an existing partnership. As per the agreement, Myrtha Pools will continue to supply "state-of-the-art competition pools" for the World Championships and the World Swimming Championships.

Malmsten

Malmsten, the Swedish-based swimming products manufacturer, announced the renewal of its partnership agreement in March 2017 with the European Swimming League (LEN) for another six years. The six-year deal covers March 2017 to December 2022 period. As part of the deal, Malmsten will continue supplying pool equipment at LEN events.

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