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Explore the latest trends and actionable insights on the European Soccer Sponsorship market to inform business strategy and pinpoint opportunities and risks

Top Technology Brands Sponsoring Soccer – As of May 2022

Industry: Sport
Current: Other Industry Indicators

EA Sports is the top sponsor for soccer, with a total of 26 sponsorship deals
Konami; eFootball are the second-largest sponsors for soccer, with 14 sponsorship deals
Acronis, BeSoccer, Douyin, and Konami also secured a significant position based on their notable sponsorship deals in soccer

Overview of major technology brands sponsoring soccer

EA Sports

EA Sports, the American video game developer has 26 active deals in soccer as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in January 2022, worth $1.4 million. As per the deal, they agreed to sponsor the Korea Professional Football League for the 2022 season.

As per GlobalData’s Sponsorship database, they signed their largest deal in June 2020, which was worth $90 million. As per the deal, they agreed to extend its partnership with Spanish soccer’s LaLiga. As part of the ten-year deal, EA Sports will continue to be an official video games partner of LaLiga and will have the right to use official LaLiga logos, clubs, and players in its FIFA games until 2030. In addition, the collaboration will also include a joint commitment to grow fandom and esports participation through LaLiga’s official esports competition, eLaLiga Santander. The deal is a renewal of an existing partnership.

Konami; eFootball

Konami; eFootball, have 14 active deals in soccer as per GlobalData’s Sponsorship database. Their most recent sponsorship deal was announced in January 2022, worth $2.13 million. As per the deal, they agreed to sponsor Lionel Messi for the 2022 season. The deal is a renewal of an existing deal.

As per GlobalData’s Sponsorship database, they signed their largest deal in June 2019, which was worth $20 million. As per the deal, they agreed to sponsor the Spanish soccer club Barcelona. The four-year deal covers the 2019-20 to 2022-23 period. As part of the agreement, Konami will serve as Barcelona's official eSports football video gaming partner. The deal is a renewal of an existing partnership.

Acronis

Acronis, the software company, has 13 active deals in soccer. Acronis agreed on a deal to sponsor English soccer club West Ham United. The deal announced in March 2022, has been confirmed for the remaining 2021-22 season and is worth $1 million. As part of the agreement, Acronis will serve as West Ham United’s cyber protection partner.

As per GlobalData’s Sponsorship database, Acronis signed its largest deal worth $6 million with English soccer club Manchester City. The multi-year partnership announced in November 2018, will see Acronis serve as Manchester City’s official data backup and storage partner.

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