Water is one of the critical environmental factors of ESG (Environment, Social, and Governance). Fresh and clean water is increasingly endangered despite being considered a plentiful renewable resource mainly due to population growth and economic activity leading to an increase in water demands and pollution.
According to United Nations, if current consumption and production patterns do not change, there will be a 40% shortfall in water supply by 2030. Companies are expected to face increased scrutiny such as limits on water withdrawal and tight regulations over their water use as global water resources face increased stress.
Big Tech needs a big amount of water to keep big servers in big data centers cool. It’s a fundamental element of the internet’s backend and core to each company’s business model. In October 2021, Facebook, Google, and Microsoft made respective pledges to replenish more water than they use by the next fifteen years.
As more businesses make water stewardship or positivity pledges, more stakeholders and consumers will start to pay attention to whether brands follow through on them. Boards, investors, and other business stakeholders will increase pressure on companies to make pledges and transparently report on progress.
Alphabet Inc (Alphabet), the holding company of Google, is a global technology company. It offers a wide range of products and platforms, including search, maps, calendar, ads, Gmail, Google Play, Android, google cloud, chrome, and YouTube. It also offers hardware products such as Pixel phones, smartwatches, Google Nest home products, and other related products. The company offers online advertising services through its AdSense, internet, TV services, licensing, and research and development services.
In 2021, Alphabet withdrew 23.93 million cubic meters of water, an increase of around 10.69% over 2020. The company discharged 6.59 million cubic meters of water in 2021 which decreased by 10.57% over 2020. The total water consumption by Alphabet was 17.34 million cubic meters in 2021, an increase of 21.69% over 2020.
Alphabet has a goal to replenish 120% of the water the company consumes, on average, across its offices and data centers, and help restore and improve the quality of water and the health of ecosystems in the communities where it operates by 2030.
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