As Apple introduced its iPhone 14 series on September 7, 2022, the company’s most expensive smartphones came into focus amid a global recession that is affecting all save the most expensive of gadgets. As the tech giant introduced its first iPhones with 5G support in late 2020, the company’s Pro models—the 6.1-inch and 6.7-inch display versions—contributed to record sales and earnings in 2021 and 2020.
The Pro models are set to receive some of the most noteworthy changes in a cycle that is anticipated to be more evolutionary than revolutionary for the iPhone and have been priced starting at $200 more than the entry-level offering. The minutes of usage of mobile phones in countries such as the US, the UK, India, Australia, Brazil, Canada, China, France, and Germany decreased during 2017–22, according to GlobalData.
Nevertheless, the sale of iPhones increased dramatically over the past five years, from 2017 to 2021, according to GlobalData.
Apple remained confident that users are still interested in converting to the latest technology. The smartphone manufacturer demonstrated strong resistance to the declining demand in spite of the global economic downturn. The arrival of 5G is expected to increase Apple’s iPhone sales, coupled with technological innovation and a robust supply chain.
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