Water is one of the critical environmental factors of ESG (Environment, Social, and Governance). Fresh and clean water is increasingly endangered despite being considered a plentiful renewable resource mainly due to population growth and economic activity leading to an increase in water demands and pollution.
According to United Nations, if current consumption and production patterns do not change, there will be a 40% shortfall in water supply by 2030. Companies are expected to face increased scrutiny such as limits on water withdrawal and tight regulations over their water use as global water resources face increased stress.
Big Tech needs a big amount of water to keep big servers in big data centers cool. It’s a fundamental element of the internet’s backend and core to each company’s business model. In October 2021, Facebook, Google, and Microsoft made respective pledges to replenish more water than they use by the next fifteen years.
As more businesses make water stewardship or positivity pledges, more stakeholders and consumers will start to pay attention to whether brands follow through on them. Boards, investors, and other business stakeholders will increase pressure on companies to make pledges and transparently report on progress.
Apple Inc (Apple) designs, manufactures, and markets smartphones, tablets, personal computers (PCs), and portable and wearable devices. The company also offers software and related services, accessories, networking solutions, and third-party digital content and applications. Apple’s product portfolio includes iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV. It offers various consumer and professional software applications such as iOS, macOS, iPadOS, watchOS, iCloud, AppleCare, Apple Pay, and accessories.
In 2021, Apple withdrew 5.35 million cubic meters of water, an increase of around 9.41% over 2020. Of the total water withdrawn by Apple in 2021, 4.4 million cubic meters (89.5%) was sourced from municipal water supplies or water utilities, followed by recycled water (10%).
Apple defines freshwater as drinking water quality, most of which comes from municipal sources and less than 5% from onsite groundwater sources. The company’s goal is to one day make products using only responsibly sourced recycled and renewable resources and water is one of the three main areas of impact within these resources.
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United States of America
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South Korea
China
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United States of America
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