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Apple’s Annual Net Sales by Product Segments (2012 – 2021)

  • Apple generated $365 billion in Net sales in 2021
  • iPhone accounted for nearly 53% of the net sales
  • Mac and iPad accounted for approximately 10% and 9% of the net sales

Apple has generated net sales of $365 billion in 2021, of which approximately 53% was generated from the sale of iPhones. Apple segments its revenue based on the type of products: iPhone, Mac, iPad, Services and Wearables, Home & Accessories.

Mac, iPad, Services, and the Wearables, Home & Accessories made up 9.6%, 8.7%, 18.7%, and 10.5% of the total net sales in 2021, respectively. Over the years, Apple has diversified its product offerings, but the net sales generated from iPhone have been the largest contributor to its total net sales of Apple. The sales of iPad over the years have declined but the sales generated from the Services segment have increased over the given period.

iPhone: is Apple’s line of smartphones based on its iOS operating system. In September 2021, Apple released iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max.

Mac: is Apple’s line of personal computers based on its macOS operating system. In May 2021, Apple released a redesigned iMac and in October 2021, Apple released a redesigned MacBook Pro.

iPad: is Apple’s line of multipurpose tablets based on its iPadOS operating system. The iPad Air was released in October 2021, and in April 2021, Apple released iPad Pro.

Services: includes sales from Apple’s advertising, AppleCare, cloud, digital content, payment, and other services.

Wearables, Home, and Accessories: includes AirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch, and accessories.

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