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FIFA Signed Multi-Year Agreement with Globant to Enhance FIFA+ DTC Platform Capabilities

Industry: Broadcasting
Current: Company Performance

FIFA’s collaboration with Globant is intended to capitalize on Globant’s expertise in advanced technologies
FIFA’s viewers would be able to access a wide range of original content, archive match footage and watch live football matches from any location across the globe
FIFA is planning to offer NFTs, games, and a wide range of content through its new Direct-to-Customer (DTC) platform

FIFA is Strategizing to Develop Innovative Offerings to Connect Closely with the Fans

FIFA entered into a multi-year agreement with software giant Globant S.A. FIFA is planning to leverage Globant’s technical capabilities and fuel the growth of FIFA+ streaming DTC platform. The two companies will initiate the collaboration with streaming of FIFA World Cup Qatar 2022. Furthermore, FIFA's collaboration with Globant will enable it to take advantage of Globant's global presence and expand its global reach. Furthermore, using Globant's cutting-edge technologies, FIFA would be able to comprehend its client's specific area of interest, and establish a personal connect with them.

The partnership between Globant & FIFA signaled Globant’s deeper push in the sports industry. The new collaboration with FIFA partnership a few weeks after Globant inked a deal with Spain’s first division soccer league LaLiga, on creating a tech-based joint venture. Globant's share price increased by 4.3% to $174 per share, as a result of the ongoing developments.

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