FIFA entered into a multi-year agreement with software giant Globant S.A. FIFA is planning to leverage Globant’s technical capabilities and fuel the growth of FIFA+ streaming DTC platform. The two companies will initiate the collaboration with streaming of FIFA World Cup Qatar 2022. Furthermore, FIFA's collaboration with Globant will enable it to take advantage of Globant's global presence and expand its global reach. Furthermore, using Globant's cutting-edge technologies, FIFA would be able to comprehend its client's specific area of interest, and establish a personal connect with them.
The partnership between Globant & FIFA signaled Globant’s deeper push in the sports industry. The new collaboration with FIFA partnership a few weeks after Globant inked a deal with Spain’s first division soccer league LaLiga, on creating a tech-based joint venture. Globant's share price increased by 4.3% to $174 per share, as a result of the ongoing developments.
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