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Snap's Advertising Expenditure (2015 - 2021)

Industry: Internet Services; Social Media
Current: Company Performance

Snap spent $62.4 million on advertising in 2021
In 2020, the advertising expenditure was $29.5 million
Snap generates most of its revenue from selling ad space to marketers

Snap’s advertisement expenditure in 2021 was $62.4 million, a nearly two-fold increase as compared to the $29.5 million advertising expenditure in 2020. As evident from the quarterly revenues of Snap, Snap has historically witnessed a seasonality in its business, with the fourth quarter being the most revenue-generating quarter of that fiscal year.

In terms of user engagement, there is a lower engagement during the third quarter and higher engagement in December. Snapchat in a bid to increase its penetration rates, offset the effects of seasonality and assure advertisers of a good return on ad spend, has thus increased its expenditure on advertisements.

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