Snap, the social media company based out of California generated $4.2 billion in 2021, up by almost 64% as compared to $2.5 billion in revenue in 2020. The primary source of revenue generation for Snap is through the sale of its advertising products on its core mobile device platform, Snapchat. For the years 2021, 2020, and 2019, advertising revenue accounted for nearly 99%, 99%, and 98% of the total revenue, respectively.
Revenue generated from advertising products on Snapchat, which include Snap Ads and Augmented Reality (AR) Ads, are referred to as advertising revenue. AR Ads include Sponsored Filters and Sponsored Lenses on Snapchat. Sponsored Filters allow users to interact with an advertiser’s brand by enabling stylized brand artwork to be overlaid on a Snap. Sponsored Lenses allow users to interact with an advertiser’s brand by enabling branded augmented reality experiences.
Snap generates most of its revenue in the United States of America, in the year 2021 Snap generated nearly $2.8 billion in revenue in the US, which is nearly 70% of Snap’s annual revenue.
With the introduction of Apple's new privacy policy and the ongoing war in Ukraine, Snap’s revenue has taken a hit.
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