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Snap’s Average Revenue per User by Geography (Q1 2017 – Q1 2022)

Industry: Internet Services; Social Media
Current: Company Performance

In Q1 2022, Snap’s Average Revenue per User (ARPU) stood at $3.2
Snapchat's average revenue per user (ARPU) in North America, Europe, and the Rest of the World amounted to $7.77, $1.93, and $0.95 respectively
Snap generates most of its revenue from the North American region

Snap had an Average Revenue per User (ARPU) of $3.2 for the first quarter of 2022. Snap segments its revenue based on these geographic segments: North America, Europe, and the Rest of the World.

In Q1 2022, Snap had an ARPU of $7.77 in the North America region, Europe’s ARPU amounted to $1.93, and the Rest of the World’s ARPU amounted to $0.95.

The Average Revenue per User (ARPU) is defined as quarterly revenue divided by the average Daily Active Users (DAUs). Snap calculates ARPU by user geography based on the determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity.

North America includes Mexico, the Caribbean, and Central America.

Europe also includes the countries Russia and Turkey.

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