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Snap's Quarterly Revenue by Geography (Q1 2016 - Q1 2022)

Industry: Internet Services; Social Media
Current: Company Performance

Snap generated $1.06 billion in Q1 2022
North America region generated nearly $759 million in revenue in Q1 2022
Europe and the Rest of the world generated revenues worth $162 million and $142 million respectively

Snap, the popular social media company amongst GenZ and millennials generated $1.06 billion in the first quarter of 2022. Snap reports its revenue and segregates it geographically based on the billing address of the advertising customer, the geographic segments are North America, Europe, and the Rest of the World.

In Q1 2022, the North American region generated $759 million, Europe generated nearly $162 million and the revenue from the Rest of the world amounted to $142 million. The primary source of revenue for Snap has been the North American region. In the first quarter of 2022, nearly 72% of Snap’s quarterly revenue was generated from the North American region.

Total revenue reported geographically by Snapchat is apportioned to each region based on the determination of the geographic location in which advertising impressions are delivered.

North America includes Mexico, the Caribbean, and Central America.

Europe also includes the countries Russia and Turkey.

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