Traditional advertising refers to the dissemination of commercial messages through media channels to a large audience. Film, television, magazines, newspapers, outdoor, and radio advertising are the various categories of traditional advertising.
The market for traditional advertisements in Asia-Pacific stood at $68,560 million in 2021. Traditional advertisements grew 5% in 2021 on account of an increase in the launch of products by companies. The entry of new and small companies boosted the demand for traditional advertisement, which has been facing tough competition from the online advertisement segment.
The traditional advertisement market in Asia-Pacific ranks third among all regions, accounting for 24% of the global traditional advertisement market size in 2021. This is due to the increase in the disposable income of consumers and their changing buying habits.
The traditional advertisement market registered negative growth of 6.35% during 2017–21. This explains the growth in alternative modes of advertisement, including digital advertising.
Companies globally reported a decline in advertisement spending as the demand decreased owing to restrictions on non-essential services due to the outbreak of the COVID-19 pandemic in 2020.
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