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Room occupancy rate in Budget hotels: France, 2020 - 2027 (%)

Industry: Hotels
Current: Other Industry Indicators

The Room occupancy rate in Budget hotels in France, attained a value of 58.07% in 2023
The indicator recorded a historical change (bps difference) of 2,531 bps between 2020 to 2023, and is expected to grow by...
GlobalData projects the figure to change by 175 bps between 2024 and 2027, reaching...

Room occupancy rate in Budget hotels: France, 2020 - 2027 (%)

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Hotels & Motels in France

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services.

Competitive landscape

The French hotels and motels industry is dominated by large chains that operate across the budget, midscale, and upscale segments. Large-scale players such as AccorHotels, The Originals, Human Hotels & Resorts, Contact Hotel, and Best Western dominate this industry but operate alongside a large number of smaller, independent competitors.

The leading players in this industry tend to operate a variety of brands to appeal to a larger number of consumers. All players in this industry face the growing threat posed by short-term rental companies such as Airbnb.

The COVID-19 pandemic heightened competition amongst the leading players in 2020, all of which will be looking to take advantage of the rebound expected over the coming years.

Category segmentation

Room revenue is the largest segment of the hotels & motels industry in France, accounting for the largest share of the industry's total value.

The Non-room revenue segment accounts for the second-largest share of the industry.

Geography segmentation

France accounts for a significant share of the European hotels & motels industry value.

Who are the leading players?

The leading player in the French hotels and motels industry is AccorHotels, with over many establishments in operation across the country. The company is headquartered in Issy-les-Moulineaux, France and operates branded hotels across all segments of the market: budget, midscale, upscale, and luxury. The company’s brands include ibis, Novotel, Mercure, Mantis, and Raffles.

The Originals, Human Hotels & Resorts, previously called SEH United Hoteliers, is a leading player in this industry. The company offers branded hotels from the budget segment right through to the luxury end of the scale

Contact Hotel operates as a leading player in the French hotels and motels industry, operating across the country. The company operates within the budget and midscale segments of the industry.

Best Western Hotels and Resorts is a leading player in the French industry, operating across the country. The company operates a variety of brands ranging from budget to upscale, including SureStay, Vib, Glo, and Best Western Premier.