Room occupancy rate in Budget hotels: France, 2017 - 2025 (%)

  • The Room occupancy rate in Budget hotels in France, attained a value of 35.29% in 2020

  • The indicator recorded a historical change (bps difference) of 2,136 bps between 2017 to 2020, and is expected to grow by...

  • GlobalData projects the figure to change by 1,343 bps between 2021 and 2025, reaching...

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Room occupancy rate in Budget hotels: France, 2017 - 2025 (%)

Published: Feb 2022
Source: GlobalData

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Hotels & Motels in France  

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services. 

Competitive landscape 

The French hotels and motels industry is dominated by large chains that operate across the budget, midscale, and upscale segments. Large-scale players such as AccorHotels, The Originals, Human Hotels & Resorts, Contact Hotel, and Best Western dominate this industry but operate alongside a large number of smaller, independent competitors.  

The leading players in this industry tend to operate a variety of brands to appeal to a larger number of consumers. All players in this industry face the growing threat posed by short-term rental companies such as Airbnb.  

The COVID-19 pandemic heightened competition amongst the leading players in 2020, all of which will be looking to take advantage of the rebound expected over the coming years. 

Category segmentation 

Room revenue is the largest segment of the hotels & motels industry in France, accounting for the largest share of the industry's total value.  

The Non-room revenue segment accounts for the second-largest share of the industry. 

Geography segmentation 

France accounts for a significant share of the European hotels & motels industry value.  

Italy accounts for the largest share of the European industry. 

Who are the leading players? 

The leading player in the French hotels and motels industry is AccorHotels, with over many establishments in operation across the country. The company is headquartered in Issy-les-Moulineaux, France and operates branded hotels across all segments of the market: budget, midscale, upscale, and luxury. The company’s brands include ibis, Novotel, Mercure, Mantis, and Raffles. 

The Originals, Human Hotels & Resorts, previously called SEH United Hoteliers, is a leading player in this industry. The company offers branded hotels from the budget segment right through to the luxury end of the scale 

Contact Hotel operates as a leading player in the French hotels and motels industry, operating across the country. The company operates within the budget and midscale segments of the industry. 

Best Western Hotels and Resorts is a leading player in the French industry, operating across the country. The company operates a variety of brands ranging from budget to upscale, including SureStay, Vib, Glo, and Best Western Premier. 

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