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Room occupancy rate in Luxury hotels: Germany, 2020 - 2027 (%)

Industry: Hotels
Current: Other Industry Indicators

The Room occupancy rate in Luxury hotels in Germany, attained a value of 79.20% in 2023
The indicator recorded a historical change (bps difference) of 3,127 bps between 2020 to 2023, and is expected to grow by...
GlobalData projects the figure to change by 045 bps between 2024 and 2027, reaching...

Room occupancy rate in Luxury hotels: Germany, 2020 - 2027 (%)

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Hotels & Motels in Germany

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services.

The German hotels and motels industry achieved good growth in 2018 and 2019, before declining the following two years. The industry is expected to achieve very strong growth until 2023, with moderate growth rates expected over the upcoming period.

How has the COVID-19 pandemic impacted leading players?

The COVID-19 pandemic has had a devastating impact on the hotels and motels industry. During the peak of the global pandemic, the vast majority of hotels experienced little to no revenue as occupancy rates plummeted.

The COVID-19 pandemic and its consequences have dramatically reduced travel and demand for hotel rooms, which is expected to continue to have a material adverse impact on the hospitality industry and its players. Some leading players have implemented strategies to minimize the impact of the pandemic and increase their chances of a strong recovery in a post-pandemic environment.

Leading hotels & motels company profiles in Germany

AccorHotels

AccorHotels (Accor) is a hotel operator. The company manages and franchises luxury and upscale, midscale and economy hotels. It operates hotels under various brand names including Raffles, SO by Sofitel, Sofitel, Fairmont, Swissotel, Adagio, MGallery, Pullman, Grand Mercure, Mama Shelter, Novotel, Novotel Suites, Adagio Access, ibis, ibis Styles, ibis Budget and hotelF1, among others.

The group is also into asset management, construction, refurbishment, hotel design and maintenance activities. Its operations are spanned across Europe, the Middle East and Africa, North America, Central America and the Caribbean, South America, and Asia-Pacific. The company is headquartered in Issy-Les-Moulineaux, France.

Steigenberger Hotels AG

Steigenberger Hotels AG (Steigenberger Hotels), a subsidiary of Huazhu Group Ltd, is a hospitality service provider. The company owns and operates hotels and resorts. Its services include accommodation services, rooms, suites, dining services, buffet breakfast, city tours, outdoor and activity, spa, fitness area, restaurant and bar services. Steigenberger Hotels provides large and medium banquet halls for weddings celebrations, receptions and corporate events.

The company’s hotel portfolio includes Hotel Bad Homburg, Steigenberger Golf Resort, steigenberger Wiltcher's and Hotel Herrenhof, among others. It has operations in Germany, the Netherlands, Austria, Egypt, Belgium, China, the UAE, Switzerland, Spain, Tunisia and Turkey. Steigenberger Hotels is headquartered in Frankfurt, Hessen, Germany.