The clothing segment is among the most popular selling product categories in the retail industry. Clothing has varieties across different age groups and includes Menswear, Womenswear, and kid’s wear.
China is among the list of countries that have seen growth in the consumption of clothing in recent years. Moreover, Chinese clothing is widely influenced by the new generation’s demand as they are often involved in buying new trending clothes.
The clothing segment in China reached a value close to $310 billion in 2021, witnessing a significant increase of 23% from the previous year this was mainly on account of growth in the retail product categories after the world saw a recovery in the overall demand post-pandemic Covid-19. Additionally, both brick & mortar store sales and online businesses resumed their operations after being under restrictions for a period of almost two years.
Moreover, consumer spending on the lifestyle products like clothing has increased with improved disposable income and lifestyle improvement.
The clothing segment in the region has seen a compound annual growth rate of 5.3% from the period 2017-2021. This is primarily on account of higher spending by consumers along with improved demand for lifestyle upgrades by consumers which has gained momentum nowadays.
The major clothing players which have a strong position in the Chinese Clothing industry include Li Ning, Semir, and Adidas. Moreover, there are a variety of brands that influence the Chinese fashion industry, and they are namely Nike and Adidas.
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