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Explore the latest trends and actionable insights on the US Apparel market to inform business strategy and pinpoint opportunities and risks

The Sales of Nike in Clothing & Footwear Industry in United States of America (2017 - 2020, USD Million)

Industry: Clothing & Footwear
Current: Product Indicators

Nike registered sales of USD 17,151.72 Million in United States of America in 2020
Nike recorded a historical growth (CAGR) of 0.22% between 2017 to 2020

The Sales of Nike in Clothing & Footwear Industry in United States of America (2017 - 2020, USD Million)

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The US market has been growing at a strong rate in recent years producing good growth. The market is expected to maintain this growth rate, with some deceleration moving towards the end of the forecast period in 2022. The US market has remained particularly strong and stable over the last few years, continually growing which is forecasted to continue up to 2022. Whilst there are a few attributes, the most apparent is the continually growing GDP which is allowing for a greater disposable income for consumers.

Key Highlights

The pandemic wiped a significant share of the US apparel market in 2020
Growth of consumption expenditure and preference for apparel purchases to refresh styles will drive long term growth
Athleisure and the casualization of workplaces will further boost growth of categories that were popular in 2020
Supermarkets and hypermarkets’ emphasis on improving apparel offerings will increase competition in the US market
The online channel will play an integral role in apparel brands’ accessibility and visibility
The need for supply chain diversification is becoming increasingly evident

US Apparel Market Drivers

Federal stimulus checks
Online channel
Early lifting of COVID-19 restrictions
Alternative retail models
Casualization
Improved business and consumer confidence

US Apparel Market Inhibitors

Supply chain bottlenecks
Recurring waves of the pandemic
Unemployment
Circularity

Nike Value Chain Analysis

The value chain is composed of Primary Activities – Inbound Logistics, Operations, Outbound Logistics, Marketing & Sales, and Service – and Support Activities – Firm Infrastructure, Human Resource Management, Technology Development, and Procurement.

Inbound Logistics

Nike uses six main materials to manufacture its products
The majority of raw materials are sourced from the Asia-Pacific region

Operations

Nike’s main operations are manufacturing sportswear products and retailing

Nike has a strong operational network, which has helped drive its success

Outbound Logistics

Nike has a global presence and requires significant outbound logistics operations
Nike distributes its products through a wide range of distribution centers globally

Marketing & Sales

Marketing has been an important tool for Nike to drive brand awareness.

Explore the latest trends and actionable insights on the US Apparel market to inform business strategy and pinpoint opportunities and risks Explore the latest trends and actionable insights on the US Apparel market to inform business strategy and pinpoint opportunities and risks Visit Report Store