Waste is a two-sided problem in the consumer goods industry. Some products are disposed of for multiple reasons; on the other side, the waste is generated through packaging. There has been an increasing amount of single-use plastic and waste produced by consumer goods companies.
Companies need to be more mindful of the waste generated throughout their value chain. Companies like Procter & Gamble and Dabur India recently announced that they have achieved 'plastic waste neutrality’ by recycling a big chunk of their post-consumer plastic packaging waste. Companies have been under pressure to manage waste to be environmentally sustainable and increase consumer awareness. Being responsible for the environment helps companies attract new customers as consumers prefer to do business with companies that share their values.
The Estee Lauder Companies Inc (Estee Lauder) is a manufacturer, marketer, and distributor of personal care products. The company offers makeup, hair care, fragrance, and skin care products. Estee Lauder markets products under various brand names such as Estee Lauder, Aramis, Origins, Bobbi Brown, Aveda, Clinique, Darphin, Dr. Jart+, Editions de Parfums Frederic Malle, Estée Lauder, and GLAMGLOW, among others.
The total waste generated by Estee Lauder in fiscal 2021 was 32.2 thousand tonnes, an increase of 5% over fiscal 2020. Estee Lauder recycled or reused 19 thousand tonnes of waste during the same year. In fiscal 2021, 4% of the total waste generated by the company was hazardous.
Estee Lauder has achieved zero industrial waste-to-landfill for 100% of its global manufacturing, distribution, and innovation sites. The company is working on reducing the use of plastic pallet wrap.
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