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Explore the latest trends and actionable insights on the MEA Home Retailing market to inform business strategy and pinpoint opportunities and risks

Market Size of Retail Household Appliances in Middle East & Africa (2017-2021, $ Billion)

Industry: Electrical And Electronics Specialists
Current: Market Sizing & Shares

The Middle East & Africa region in retail household appliances reached a market size of $8 billion in 2021
Saudi Arabia has the highest contribution of 1% to the global share of the household appliances segment
The compound annual growth rate in Middle East & Africa for the household appliances segment stood at 3.4% from the period 2017-2021

The Household Appliance segment is a widely popular selling product category in the retail industry. The segment is categorized into different products which include household cooking appliances, household refrigerators, household laundry, and small cooking equipment.

The Middle East & Africa region in retail household appliances reached a market size of $8 billion in 2021 witnessing a growth of 8% over the previous year. From the region, Saudi Arabia, Israel, and South Africa were the key markets for household appliances.

From the Middle East & Africa region, Saudi Arabia has the highest contribution of 1% to the global share of the household appliances segment. Key players from the Middle East & Africa region in household appliances include Gorenje Group, AB Electrolux, Samsung Electronics, and Haier electronics.

Increased demand for household products due to pandemic restrictions that restricted the outdoor movement of people. Moreover, nations across the globe saw further improvement in the overall demand post-pandemic COVID-19. Moreover, both brick & mortar and online businesses resumed their operations after being under restrictions for a period of almost two years

Overall, Consumer spending on retail products has increased and is expected to witness growth further in the near term on the back of the recovery from the pandemic across nations.

The compound annual growth rate in Middle East & Africa for the household appliances segment stood at 3.4% from the period 2017-2021. The growth in household appliances was primarily due to changing lifestyle of consumers which aided the demand for high-quality automated household appliances which are efficient and user-friendly. Moreover, improvement in the disposable income of individuals further supported the growth of the household appliances segment.

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