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Facebook’s Average Revenue per User by Geography (Q1 2017 – Q1 2022)

Industry: Internet Services; Social Media
Current: Company Performance

Facebook had a $48.29 average revenue per user (ARPU) in US & Canada as of Q1 2022
In Q1 2022, Facebook had an ARPU of $15.35 million in Europe
Facebook reported an ARPU of $4.47 in the APAC region and $3.14 in Rest of the World

In Q1 2022, Facebook had an average revenue per user (ARPU) of $48.29 in the US and Canada, $15.35 in Europe, $4.47 in Asia-Pacific, and $3.14 in the Rest of the World. Facebook reported a quarter-over-quarter decline in ARPU of 20% in the US and Canada, 22% in Europe, 18% in Asia-Pacific, and 5% in the Rest of the World.

Average Revenue per User (ARPU) is a key metric, and it is calculated as total revenue divided by the number of units, users or subscribers, and user activity only on Facebook and Messenger. Although regions like Asia-Pacific and the Rest of the World have rapid user growth as compared to other regions, they have a relatively lower ARPU among all geographic segments.

Geographic region: Europe includes all users in Russia and Turkey and the Rest of the World includes all users in Africa, Latin America, and the Middle East.

Average revenue per user, by user geography, is geographically apportioned based on the estimation of the geographic location of users when they perform a revenue-generating activity. ARPU by geography is different from revenue disaggregated by geography because revenue is geographically apportioned based on the addresses of the customers (marketers).

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