The sale of goods or services across international borders from a company's country of origin using the internet or online marketing platforms is referred to as ecommerce. Online sales and marketing platforms are used to sell products or services in non-native markets. Ecommerce businesses are growing because of the increasing number of digital buyers as a result of the adoption of high technology, and restrictions during the pandemic. These factors helped the ecommerce sector to thrive. With ecommerce poised to grow in the years ahead, it will garner a greater share of the retail industry, surpassing store sales. Amazon and Walmart, which are among the biggest ecommerce companies and leaders in the online retail market, are expanding their operations worldwide owing to the increase in the number of digital buyers.
Ecommerce market value is a metric that defines consumer spending on e-commerce platforms in the region. The ecommerce market size in the United States stood at $1,277,282.66 million in 2020. The ecommerce market in the United States recorded a historical growth (CAGR) of 13% during 2017–20 and grew 9.97% in 2021, reaching $1,404,579.54 million. GlobalData projects the ecommerce market to grow at a CAGR of 10% during 2021–25.
The ecommerce market includes products from all consumer-related sectors such as Clothing and Footwear, Electricals, Food and Grocery, Health and Beauty, and Home. The ecommerce platform serves various platforms such as B2B (Business-to-Business), B2C (Business-to-Consumer), and C2C (Consumer-to-Consumer). Similar to the B2C segment, C2C ecommerce grew in popularity in recent years, owing to prominent names such as eBay and Taobao, the Alibaba Group's C2C platform.
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