Explore the latest trends and actionable insights on the Japan Online Retail market to inform business strategy and pinpoint opportunities and risks

Market Size of Online Retail Market in Japan (2018 - 2021, $ Billion)

  • The online retail market includes consumer-related products such as clothing and footwear, electricals, home products, food and grocery, and health and beauty
  • The online retail market in Japan grew from $255 billion in 2020 to $257.8 billion in 2021, at a CAGR of 15.44% between 2018 and 2021
  • The online retail market in Japan is expected to grow at a CAGR of 15.64% between 2021 and 24

Rapid digitization and higher spending by consumers led to greater use of ecommerce services, leading to significant growth in online retail market globally. The online retail market includes consumer-related products such as clothing and footwear, electricals, home products, food and grocery, and health and beauty.

The online retail market proved to be a tough competitor to the traditional retail segment owing to its customer-centric approach, which includes low pricing, a variety of payment gateways, and various options on products. The online retail market brought convenience, allowing consumers to purchase anything through a few clicks on their electronic devices from the comfort of their homes. Digital disruption through new technologies is expected to propel the growth of the online retail market.

The online retail market in Japan grew from $255 billion in 2020 to $257.8 billion in 2021, at a CAGR of 15.44% between 2018 and 2021. Japan reported a marginal growth of 1% in 2021 as consumption decreased due to the COVID-19 pandemic. However, consumption is expected to increase owing to the recovery from the pandemic and more customers shifting to the online mode of purchase from conventional in-store buying. According to GlobalData, the online retail market in Japan is expected to grow at a CAGR of 15.64% between 2021 and 2024.

The online retail market in Japan is dominated by Rakuten, Yahoo Japan, and Amazon. Rakuten is among the leading ecommerce companies in Japan. It also has a strong presence in the digital and communication segment through its product offering, which includes eBooks, video distribution, and mobile telecommunication services.

Explore the latest trends and actionable insights on the Japan Online Retail market to inform business strategy and pinpoint opportunities and risks Explore the latest trends and actionable insights on the Japan Online Retail market to inform business strategy and pinpoint opportunities and risks Visit Report Store
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