Home improvement and gardening products are among the popular product categories in the retail industry. This segment offers a variety of products, including gardening and outdoor living products, garden utensils, flowering plants, decorating materials, and electrical hardware.
The market for retail home improvement and gardening products in Europe reached $267 billion in 2021, registering an increase of 10% over that in the previous year. The market grew following the recovery in demand as consumer spending on lifestyle products increased amid a decline in COVID-19 cases, which led to the easing of restrictions on non-essential products globally. This enabled brick-and-mortar stores and online stores to resume their operations after being under restrictions for almost two years.
The impact of the COVID-19 pandemic on home improvement and gardening products varied across regions, as many countries did not impose complete restrictions on non-essential services, which aided the growth of the segment.
Moreover, due to the outbreak of the COVID-19 pandemic, consumers globally became more involved in activities such as decoration and home improvement.
Germany, France, and Turkey are the major markets in the Europe region for the home improvement and gardening products segment. Meanwhile, Germany remained the leader in the Europe region for global home improvement and gardening products with a share of 28%.
The retail home improvement and gardening products market for Europe grew at a CAGR of 4.8% during 2017–2021. The growth of the segment was not affected due to the pandemic as most people globally increased spending on home improvement due to the longer stays indoors on account of lockdown restrictions.
The major companies that have a strong presence in Europe region for the home improvement and gardening products market include Bauhaus AG, OBI Group Holding, IKEA, and Black and Decker.
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