Ecommerce platforms, which are powered by the internet, enable customers to access online stores to browse through and place orders for products or services using their devices. Ecommerce groups continue to register growth due to an increase in the number of virtual consumers. Recent improvements in international e-trade brought greater focus on mobile ecommerce. Many ecommerce companies and online stores are now promoting their merchandise via online platforms that are accessible through various devices. Amazon, Walmart, and Shopify are considered the largest e-trade businesses and leaders in the online retail marketplace. These companies are expanding their operations globally with the expansion of the ecommerce market.
Ecommerce spending as a percentage of GDP is a metric that defines consumer spending on e-commerce platforms as a percentage of the GDP in the region. E-commerce spending as a percentage of the GDP of the United States stood at 0.06% in 2020. The United States ecommerce market recorded a historical growth (CAGR) of 11% during 2017–20 and is expected to grow 4.98% in 2021, reaching 0.06%. GlobalData projects the figure to grow at a CAGR of 6.01% during 2021–25.
Clothing and Footwear, Electricals, Food and Grocery, Health and Beauty, Home, and other consumer-related sectors are represented on the ecommerce market. E-commerce platforms include B2B (Business-to-Business), B2C (Business-to-Consumer), and C2C (Consumer-to-Consumer) platforms. Due to popular names such as eBay and Taobao, the Alibaba Group's C2C platform, C2C ecommerce increased in popularity in recent years, similar to that of the B2C industry.
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