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Explore the latest trends and actionable insights on the Global Skincare market to inform business strategy and pinpoint opportunities and risks

Top 5 Countries in Retail Cosmetics and Toiletries Segment by Market Size (2021, $ Billion)

Industry: Drug Stores And Health And Beauty Stores
Current: Market Sizing & Shares

The global market size for retail cosmetics and toiletries was valued at $527 billion in 2021
China, the US, Japan, Germany, and South Korea are the top five countries in the retail cosmetics and toiletries segment globally in 2021
China and the US alone contribute 20% and 18% share of the global cosmetics and toiletries segment

Cosmetics and Toiletries: Industry Overview

The cosmetics and toiletries segment is a popular product category in the retail industry. The segment offers a variety of products, including skincare products, make-up products, facial products, and fragrances.

The global market size for retail cosmetics and toiletries was valued at $527 billion in 2021. The retail cosmetics and toiletries market grew in 2021 following the recovery in demand as consumer spending on lifestyle products increased amid a decline in COVID-19 cases, which led to the easing of restrictions on non-essential products globally. This enabled brick-and-mortar stores and online stores to resume their operations after being under restrictions for almost two years.

Moreover, due to the outbreak of the COVID-19 pandemic, consumers globally became more conscious about their health and hygiene, which is expected to spur growth in this segment.

China, the US, Japan, Germany, and South Korea are the top five countries in the retail cosmetics and toiletries segment globally in 2021. The combined contribution by the top 5 countries accounts for a 60% share of the global market size of the retail cosmetics and toiletries segment in 2021.

China and the US alone contribute 20% and 18% share of the global cosmetics and toiletries segment.

Meanwhile, the market size of cosmetics and toiletries for Japan and Germany stood at $38 billion and $23 billion respectively in 2021.

Companies also expanded their product line by venturing into innovative products that can cater to both beauty and hygiene requirements due to the pandemic.

However, the growth was affected by the outbreak of the pandemic, which led to a reduction in consumer spending in this segment despite the financial assistance to citizens by many countries.

The major cosmetics and toiletries companies that have a strong presence in the global markets include Unilever, Beiersdorf, and Loreal

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