The Consumer Electronics segment in India registered Market value of USD 21,785.75 Millions in 2023
The indicator recorded a historical growth (CAGR) of 15% between 2020 to 2023, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Consumer Electronics Retail market in India
The Indian consumer electronics retail market shrank by a significant share in 2021.
The Consumer Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software include retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems.
The Indian market has seen a decline in 2020 in light of the coronavirus pandemic. This follows three years of strong double-digit growth. In the forecast period, the market is expected to return to strong double-digit growth. India is one of the fastest-growing consumer electronics markets in the Asia-Pacific region, and its prospects going forward will see its market share rising. China will remain far in the lead, but India is expected to surpass Japan within the next few years to become the second-biggest electronics market in the region.
Category segmentation
Communications equipment is the largest segment of the consumer electronics retail market in India, accounting for a major portion of a share of the market's total value.
The computer hardware & software segment accounts for the second-largest share of the market.
Geography segmentation
India accounts for a significant share of the Asia-Pacific consumer electronics retail market value. China accounts for a further majority of the share of the Asia-Pacific market.
Market distribution
Electrical and Electronics Specialists form the leading distribution channel in the Indian consumer electronics retail market, accounting for a majority of the share of the total market's value. Online Specialists account for a further share of the market.
Who are the leading players?
Infiniti Retail (Croma)
Croma, the electronics arm of the TATA Group subsidiary Infiniti Retail, was India’s leading distributor of consumer electronics in 2018. The retailer also posted its first net profit since Infiniti’s incorporation in 2006. It had many brick-and-mortar stores across the country, with eight more in the pipeline, but it was Croma’s omnichannel strategy that was cited as the driving factor behind increased sales and profitability.
Reliance Industries (Reliance Digital)
Reliance Digital was the largest electronics retailer in terms of store coverage. The retailer has been outperforming its competitors’ sales growth in categories including TVs, mobile phones and household appliances, according to an investor presentation. Reliance Industries’ success over the next few years will be dependent on its considerably wider network of Jio stores, which just sell mobile phones, but through which it is hoping to sell a broader range of products, significantly increasing its reach.
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