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The Market value of Drinks Segment in India (2020 - 2028, USD Millions)

  • The Drinks segment in India registered Market value of USD 54,613.71 Millions in 2023

  • The indicator recorded a historical growth (CAGR) of 11% between 2020 to 2023, and is expected to grow by...

  • GlobalData projects the indicator to grow at a CAGR of...

The Market value of Drinks Segment in India (2020 - 2028, USD Millions)

Published: Mar 2024
Source: GlobalData

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Drinks industry in India 

Hot drinks in India  

The hot drinks market consists of the retail sales of coffee, tea and other hot drinks. The coffee segment consists of instant coffee, roast and ground coffee (including ground coffee pods) and coffee beans. The tea segment consists of black specialty tea, fruit and herbal tea, green tea, instant tea and tea pods. The other hot drinks segment consists of chocolate-based hot drinks and malt-based hot drinks. 

The Indian hot drinks market registered strong growth during the review period (2016-2021). The growth of the market is expected to decelerate over the forecast period (2020-2026). 

The growing obese population, unhealthy eating habits among children and adults, busy lifestyles, and tight work schedules are the factors driving consumers toward healthy alternatives in terms of hot drinks. RTD coffee is also one of the functional drinks that is available with proven health benefits. Various types of RTD coffee are introduced in the market, to serve the vast consumer base as the calorie-conscious consumer and the diabetic population are looking for alternatives to sugar in their drinks, which is increasing the rate of preference for antioxidant-enriched health drinks among them. The Indian RTD coffee market is also driven by strong demand from younger consumers amidst a thriving café culture. 

Soft drinks in India  

The soft drinks market consists of the retail sale of carbonates, squash/syrups, nectars, energy drinks, juice, packaged water, sports drinks, iced/RTD tea drinks, flavored water, still drinks, enhanced water, fruit powders, bulk/HOD water, and iced/RTD coffee drinks. The total market volume for soft drinks market excludes powder concentrates, which are included in the market value. 

The Indian soft drinks market registered strong growth during the review period (2016-2021). The growth of the market is expected to decelerate over the forecast period (2019-2026). 

The growth in the millennial population, who prefer soft drinks, and rising disposable incomes primarily contributed to the growth of soft drinks market in India. Moreover, warm weather in the country boosted the demand for soft drinks. However, government regulations and increased tax impacted the growth of this market. 

Category segmentation 

Hot tea is the largest segment of the hot drinks market in India, accounting for the largest share of the market's total value.  

The Hot coffee segment accounts for the second-largest share of the market. 

Carbonates are the largest segment of the soft drinks market in India, accounting for the largest share of the market's total value. 

The Packaged water segment accounts for the second-largest share of the market. 

Who are the leading players in the Indian hot drinks market?  

Who are the leading players in the Indian soft drinks market? 

  • Coca-Cola 
  • PepsiCo 
  • Parle Agro Group 

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