The Household Appliances segment in Australia registered Market value of USD 4,424.86 Millions in 2023
The indicator recorded a historical decline (CAGR) of 1.01% between 2020 to 2023, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Household Products in Australia
The household products market consists of the retail sale of textile washing products, paper products, dishwashing products, air fresheners, insecticides, toilet care, scouring products, furniture & floor polish, shoe polish.
The Australian household products market registered moderate growth during the review period (2014-2018). The growth of the market is expected to accelerate over the forecast period (2018-2026).
Increasing purchasing power in the country created an opportunity for manufacturers to launch innovative products with natural ingredients. Additionally, Australian consumers prefer greener household products which are boosting the overall market growth. Moreover, the rising demand for eco-friendly and natural household products is driving the market growth. However, rising real estate pricing in the country is affecting market growth.
Category segmentation
Paper Products is the largest segment of the household products market in Australia, accounting for the largest share of the market's total value.
The Textile washing products segment accounts for the second largest of the market.
Geography segmentation
Australia accounts for a significant share of the Asia-Pacific household products market value.
China accounts for the largest share of the Asia-Pacific market.
Who are the leading players in the Australian household products market?
UK-based multinational Reckitt Benckiser Group plc is the leading player in the Australian household products market.
US-based multinational Kimberly-Clark Corporation is the second leading player in the Australian household products market.
Sweden-based multinational Sca Group is the third leading player in the Australian household products market.
Company profile
Reckitt Benckiser Group plc
Reckitt Benckiser Group plc (RB or 'the company’) is a producer and distributor of household cleaning, and health and personal care products. The company’s major products include health and wellness products, over-the-counter (OTC) drugs, infant and child nutrition (IFCN) products, vitamins, minerals and supplements (VMS). It also sells disinfectant cleaners, fabric cleaners, fragrances, multipurpose and specialty cleaners, automatic dishwashing detergents and pest control products.
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