Explore the latest trends and actionable insights on the Global Gaming market to inform business strategy and pinpoint opportunities and risks

Market Size of Video Gaming in Japan (2021, $ billion)

  • Japan is the third biggest market in the video gaming industry with a value of $29 billion in 2021
  • The video gaming market in Japan grew by 12% in 2021
  • The major companies in the video gaming market in Japan include Sony, Konami, and Nintendo

Video Gaming in Japan: Industry Overview

Video gaming is one of the fastest-growing sectors in the industry. Video gaming comprises different modes of gaming, including console gaming, PC gaming, and mobile gaming. The market value of video gaming reached $176 billion in 2021. The video gaming market grew by 13% in 2021, as the entry of many new companies led to an increase in demand for games.

The video gaming industry was among the few businesses that thrived during the outbreak of the COVID-19 pandemic. It includes the creation, promotion, and monetization of video games.

The video gaming industry has been adopting new strategies to address the growing demand of customers and make their experience more user-friendly. One such strategy by the video gaming industry is the migration from console gaming to mobile gaming thereby making games accessible across a wide spectrum of digital platforms. Many companies in the gaming industry are bringing digitization and user-friendly engagement to their gaming platforms to enhance the user’s gaming experience.

Japan is the third biggest market in the video gaming industry with a value of $29 billion in 2021, accounting for 16% of the global market size. With $2.7 billion in Console gaming, $22.5 billion in Mobile gaming, and $3.8 billion in PC gaming, Japan is among the top five countries in all segments and is the second biggest market in the Asia-Pacific region.

The video gaming market in Japan grew by 12% in 2021 as the demand for video gaming grew as indoor game activities increased following the shutdown of outdoor games owing to the pandemic and people globally spent most of their time at home due to the lockdowns. The highest growth was seen in the mobile gaming segment, as Japan saw an increase of 14% in market value from the previous year.

Japan has been among the biggest markets for video gaming for many years and is growing at a steady pace. Japan is fast catching up with China in the mobile gaming segment where it currently holds the second spot with a difference of 8% in the global market share.

The major companies that have a strong presence in the video gaming market in Japan include Sony, Konami, Nintendo, Square Enix, and Sega Sammy.

Explore the latest trends and actionable insights on the Global Gaming market to inform business strategy and pinpoint opportunities and risks Explore the latest trends and actionable insights on the Global Gaming market to inform business strategy and pinpoint opportunities and risks Visit Report Store
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