4 views left Get unlimited views with a free account

Get a 360 degree view on a company powered by live data from the GlobalData Intelligence Center.

Number of Daily Active Snapchat Users (Q1 2016 – Q1 2022)

Industry: Internet Services; Social Media
Current: Company Performance

Snapchat had a total of 332 million daily active users in Q1 2022
In Q4 2021, there were 319 million daily active users
Snapchat is popular among the GenZ and Millennials, which make up for the majority of its DAU (Daily Active Users)

The number of Daily Active Users (DAU) of Snapchat in Q1 2022 stood at 332 million, which is 13 million more users than in Q4 2022. The number of DAU for Snapchat has increased year-over-year and sequentially in each of Snapchat’s geographic regions: North America, Europe, and the Rest of the World. Moreover, the majority of Snapchat’s users are in the 18-34 years old age group.

A Daily Active User (DAU) is defined as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. For a particular quarter, DAU is calculated using average DAUs i.e., by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter.

Get a 360 degree view on a company powered by live data from the GlobalData Intelligence Center. Get a 360 degree view on a company powered by live data from the GlobalData Intelligence Center. Explore Company Solutions