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Room occupancy rate in Luxury hotels: Spain, 2020 - 2027 (%)

Industry: Hotels
Current: Other Industry Indicators

The Room occupancy rate in Luxury hotels in Spain, attained a value of 69.13% in 2023
The indicator recorded a historical change (bps difference) of 2,826 bps between 2020 to 2023, and is expected to grow by...
GlobalData projects the figure to change by 145 bps between 2024 and 2027, reaching...

Room occupancy rate in Luxury hotels: Spain, 2020 - 2027 (%)

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Hotels & Motels in Spain

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services.

Competitive landscape

The Spanish hotels and motels industry is dominated by large chains that operate across the budget, midscale, and upscale segments. Large-scale players such as Melia Hotels International SA, NH Hotel Group, Marriott, and Barcelo Hotels and Resorts dominate this industry but operate alongside a large number of smaller, independent competitors.

The leading players in this industry tend to operate a variety of brands to appeal to a larger number of consumers. All players in this industry face the growing threat posed by short-term rental companies such as Airbnb. The COVID-19 pandemic heightened competition amongst the leading players in 2020, all of which will be looking to take advantage of the rebound expected over the coming years.

Category segmentation

Room revenue is the largest segment of the hotels & motels industry in Spain, accounting for the largest share of the industry's total value.

The non-room revenue segment accounts for the second-largest share of the industry.

Geography segmentation

Spain accounts for a significant share of the European hotels & motels industry value.

Leading hotels and motels company profiles in Spain

Melia Hotels International SA

Melia Hotels International SA (Melia), formerly known as Sol Melia, SA, is a hospitality company. It owns and operates a network of hotels worldwide. The company operates hotels under various brands including Melia, ME by Melia, Gran Melia, Circle by Melia, Innside, Tryp by Wyndham, Sol and Paradisus by Melia. It also operates vacation clubs, restaurants, casinos and shopping centers.

The company’s hotels are located in major destinations such as Madrid, Tenerife, New York, Varadero, Cancun, Paris, Lanzarote, Granada, London and Buenos Aires. The company also provides a Club Melia loyalty program and carries out real estate operations. Melia is headquartered in Palma de Mallorca, Spain.

NH Hotel Group SA

NH Hotel Group SA (NH Group), formerly known as NH Hoteles SA, is a hospitality service provider. The group operates under eight brands: NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks The hotels of the group offer facilitates with various amenities such as rooms, Wi-Fi connectivity, fitness areas and dining options. The hotels also include meeting rooms with the most advanced technologies and facilities including customized professional response, on-site event manager, technical assistant, Wi-Fi access and ecofriendly options. It also hosts for social events and weddings. The group has operations in Europe, America and Africa. NH Group is headquartered in Madrid, Spain.