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Room occupancy rate in Upscale hotels: Spain, 2020 - 2027 (%)

Industry: Hotels
Current: Other Industry Indicators

The Room occupancy rate in Upscale hotels in Spain, attained a value of 75.45% in 2023
The indicator recorded a historical change (bps difference) of 3,212 bps between 2020 to 2023, and is expected to grow by...
GlobalData projects the figure to change by 045 bps between 2024 and 2027, reaching...

Room occupancy rate in Upscale hotels: Spain, 2020 - 2027 (%)

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Hotels & Motels in Spain

The hotels & motels industry consists of establishments that provide paid lodging and full guest services, typically with a continuous staff presence. In the case of motels, this includes off-street parking facilities, but not necessarily meal services.

Competitive landscape

The Spanish hotels and motels industry is dominated by large chains that operate across the budget, midscale, and upscale segments. Large-scale players such as Melia Hotels International SA, NH Hotel Group, Marriott, and Barcelo Hotels and Resorts dominate this industry but operate alongside a large number of smaller, independent competitors.

The leading players in this industry tend to operate a variety of brands to appeal to a larger number of consumers. All players in this industry face the growing threat posed by short-term rental companies such as Airbnb. The COVID-19 pandemic heightened competition amongst the leading players in 2020,

Leading hotels and motels company profiles in Spain

Barcelo Hotels and Resorts

Barcelo Hotels and Resorts (Barcelo Hotel) is an operator of hotels and resorts. The company offers accommodation facilities, dining services, event management services and leisure facilities. Its hotel categories include luxury hotels, beach hotels, palace deluxe hotels, inclusive of all hotels, city hotels, and hotels for weddings.

The company also offers ironing service, laundry, library, babysitting and child service, adult only, free Wifi, luggage storage, ATM, bicycle rental, car hire, airport shuttle, air conditioning, family rooms, and meeting and banquet facilities, among others. It operates hotels across Spain, Germany, Turkey, Cuba, Mexico, Bulgaria, Morocco, the Czech Republic, Greece, Italy, the US, Costa Rica, Guatemala, Egypt, Ecuador, Nicaragua, and the Dominican Republic. Barcelo Hotels is headquartered in Palma de Mallorca, Spain.

Marriott International Inc

Marriott International Inc (Marriott) is a hospitality service provider that operates hotels and restaurants. It operates, franchises and licenses hotels, residential and timeshare properties under several luxury, premium and select brand names. Its brands include the Ritz-Carlton, JW Marriott, St. Regis, Westin, Renaissance, Marriott Hotels, Le Meridien, Gaylord Hotels, Marriott Executive Apartments, Delta Hotels, Tribute Portfolio, Design Hotels, Courtyard and SpringHill Suites. Marriott offers accommodation, hotel reservations, timeshare vacations, flight and hotel packages, and car rentals services.

It also operates loyalty programs, including The Ritz-Carlton Rewards, Marriott Rewards and Starwood Preferred Guest. The company’s operations span North America, Europe, Africa, the Middle East, Asia-Pacific, Caribbean and Latin America. Marriott is headquartered in Bethesda, Maryland, the US.