The Tourism employment in Travel Intermediation segment in Germany, registered a value of USD 50,108.23 million in 2021
The indicator recorded a historical growth (CAGR) of 3.05% between 2018 to 2021, and is expected to grow by ...
GlobalData projects the indicator to grow ...
Travel intermediation is defined as a total direct expenditure (online and in-store) via travel intermediaries by inbound, domestic, and outbound tourists within a single economy.
Market analysis of travel intermediation segment in Germany
The German travel intermediaries market experienced very strong growth during the last two years of the historic period, which offset the declines seen earlier in the period. The market is expected to remain strong over the forecast period and grow at an accelerated pace.
The travel intermediaries market is positively correlated with the travel and tourism industry, meaning that the latter would follow the same pattern as the first. Thus, as consumers were reluctant to travel at that time, growth in the travel and tourism industry fell dramatically, driving down the travel intermediaries market.
The travel intermediaries market experienced strong growth in the latter part of the historic period, particularly within the online segment where businesses are upgrading their technology to track and analyze customer behavior. The popularity of these services has grown significantly and players such as Expedia Inc. (Trivago, expedia.com, hotels.com) and The Priceline Group (booking.com, agoda.com, kayak.com) have increased revenues significantly. However, this has led to intense price competition and also rising expenses for hoteliers, which are increasingly seeking ways to re-establish their distribution.
Who are the leading players in the travel intermediation segment?
Booking Holdings Inc is the largest travel intermediary in Germany. The company is based in Norwalk, Connecticut, the US, and is a provider of online travel and related services. It offers accommodation reservation services, rental car reservation services, price comparison services, restaurant reservations, airline ticket booking services, vacation packages, cruise booking services, and travel reservation services.
Expedia Group Inc is the second-largest travel intermediary in Germany. The company is based in Bellevue, Washington, the US, and is an online travel company. It provides a wide range of services which include the booking of hotel rooms, airline seats, car rentals, and destination services through its travel suppliers.
TUI AG is the third-largest travel intermediary in Germany. The company is based in Hanover, Germany, and operates tourism businesses. It provides a wide range of holiday and travel services. The company’s businesses include cruise ships, touristic airlines, tour operations, resorts and hotels, and incoming agencies. The company’s touristic airlines business operates medium- to long-haul aircraft.
REWE Group is the fourth largest travel intermediary in Germany and is based in Cologne, Germany. The company operates retail stores under various formats such as supermarkets, consumer stores, specialist stores, discount stores, drug stores, partner stores, and online channels.
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