The Seasonally Adjusted Annual Rate (SAAR) of sales for September in Germany attained a value of 3,877,406.35 Units in 2020
This represents a decrease of 2.21%, as compared to 3,353,694.82 Units in 2019
The indicator recorded a historical growth (CAGR) of 2.21% between 2017 to 2020
The SAAR of sales for February, in Germany (2017 - 2021, Units)
Automotive Industry in Germany
The light trucks market includes all light commercial vehicles (LCVs) and light buses and coaches (LBCs) This includes pick-ups and vans but excludes sports utility and similar vehicles. The market value is calculated in terms of the manufacturer’s selling price (MSP) and excludes all taxes and levies. The new cars market consists of the initial retail sale/registration of new passenger cars. Passenger cars include saloons, hatchbacks, SUVs, 4x4s, and light pickups.
The German light trucks market declined slightly in recent years. Although steady consistent growth by both value and volume is predicted through the forecast period. The German new cars market experienced fairly strong value and volume growth in 2019, before suffering a steep decline the following year. The market is expected to recover and achieve very strong growth in 2021, with moderate growth rates expected over the remainder of the forecast period. A positive macroeconomic environment that kept consumer confidence high, along with the low cost of car loans, stimulated demand for new vehicles and the replacement of existing old vehicles during 2018 and 2019.
Category segmentation
Light Commercial Vehicles is the largest segment of the light trucks market in Germany, accounting for a majority of the market's total volume.
Geography segmentation
France owns the largest share in the European Light vehicle market in terms of capacity. Germany is second in the ranking list.
Competitive landscape
A relatively small number of large companies dominate the new cars market, forming an oligopolistic market structure that relieves price competition. Economies of scale, which are the most crucial aspect in automotive manufacturing, dictate that oligopolistic market structure. In fact, the market is fairly consolidated, as companies have looked to increase their market share inorganically in the face of limited growth.
In the German light trucks market, there are a small number of large companies notably Peugeot, Renault, Volkswagen, and Ford, between whom competition is fierce. Following the global economic downturn, many companies have entered partnerships, in the case of Peugeot sought investment or restructured to adapt to prevailing conditions. However, a positive for the market is that these companies have since performed reasonably well. Companies operating in this market tend to have operations in other markets, such as passenger car manufacture, which reduces their reliance on the light trucks market to an extent.
Who are the leading players?
Ford, one of the oldest car manufacturers in the world, designs, builds, and sells cars, utilities vehicles, and trucks. The company's core and affiliated automotive brands include Ford and Lincoln. Ford, through its subsidiaries, also provides vehicle financing services. It operates in North America, Europe, South America, Asia Pacific, and Africa.
PSA Peugeot Citroen S.A.
PSA Peugeot Citroen is a French manufacturer of passenger cars and light commercial vehicles. It produces vehicles under the Peugeot and Citroen brands. In addition to car manufacturing, the group is engaged in the provision of financial services, automotive parts, as well as the manufacturing of scooters and motorcycles. Peugeot has its operations in Europe, Africa, Asia Pacific, the Americas, and other parts of the world.
Renault designs develop, manufactures, and markets passenger cars and light commercial vehicles (LCVs) across the world. The company also provides sales financing, hire purchase, and contract hire services. It has an industrial and commercial presence across Europe, the Americas, Asia Pacific, Euromed, and Eurasia.
Volkswagen AG (Volkswagen) is one of the world's leading automobile manufacturers and the largest carmaker in Europe. It markets its vehicles under the following brands: Volkswagen, Audi, Skoda, Porsche, SEAT, MAN, Bentley, Scania, Bugatti, and Lamborghini.
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