Ahead of our Digital Integration in Wealth Management 2017 event we spoke to Wealth Management Analyst Nicole Douglas about what she’s looking forward to and how wealth managers can leverage digital capabilities for servicing mass market and HNW audiences.
What is happening within wealth management at the moment that excites you?
Pressure from robo-advisors is being felt by traditional competitors that have not yet embraced digital capabilities. As such, wealth managers aim to provide a better client experience with the help of technology. Wealth managers are exploring ways to better understand and serve customers, but ‘build it and they will come’ is no longer a rule of thumb in the world of financial services. Which innovations will be adopted? Which ones will be left behind?
Which conference presentation are you most looking forward to?
I am looking forward to Avaloq’s presentation entitled ‘Enhancing the HNW client journey with digital technologies.’ Many HNW individuals prefer to have greater control over their wealth and to be involved in decision-making processes. Through the use of a co-browsing and co-managing platform, clients and wealth managers can work together to increase productivity and provide advice in an efficient manner. What remains to be seen is the extent to which these technologies are adopted.
How do you think digital technology will change the wealth management industry in the future?
Digital technology is capturing more information about clients, as well as making wealth management activity more secure. From greater KYC capabilities to providing platforms which increase the amount of touchpoints with clients, wealth managers can better understand their audiences and provide support and services that enable individuals to reach their wealth goals.
If you’re interested in attending this event please sign up here.