30 Apr 2020
Posted in Travel & Tourism
Domestic and international travel disrupted similarly in Asia-Pacific, finds GlobalData
A recent survey conducted by GlobalData, a leading data and analytics company, shows that domestic and international travel plans in three key Asia-Pacific markets have been equally affected;
Nick Wyatt, Head of Research & Analysis for Travel & Tourism at GlobalData, offers his view:
“Much media attention has focused on international travel restrictions and the havoc they are wreaking on the global economy. While this is certainly important, our survey shows that in Australia, China and India, domestic travel has been disrupted to a similar level.
“The key message here is not to overlook the opportunities that domestic travel will present. There will be some pent up demand from those who had changes to plans forced upon them and local restrictions are likely to be lifted or eased before international ones. These factors, coupled with increased price-consciousness, will give domestic tourism an edge, at least in the short to mid-term.
“Destinations and operators should harness the power of social media to launch effective marketing campaigns while consumer usage of such platforms is elevated.
“It is very easy to look at international travel restrictions, reduced flight schedules etc. and relate that to a plunge in traveler numbers, but the responses in our survey clearly show that domestic lockdowns and social distancing measures must be viewed as an equally significant factor impacting travel.
“There have been differences in approach between these three countries where lockdowns are concerned, and even between provinces and states within them. However, all three have had at least localized lockdown measures imposed and this shows in the survey results.
“We can see here that in India, more respondents said they strongly agree with the statement I have cancelled or changed upcoming domestic travel plans than was the case for international travel. India may therefore present a particularly strong opportunity for domestic operators.
“The percentages for somewhat agree are higher for domestic in Australia and China than they are for international.”