21 Sep 2021
Posted in Consumer
DoorDash’s entry to alcohol is a promising venture despite competitive markets, says GlobalData
Following today’s news that DoorDash will expand its offerings to alcohol across the US, Canada and Australia;
Carmen Bryan, Consumer Analyst at GlobalData, a leading data and analytics company, offers her view:
“It is clear that online grocery shopping is here to stay, and DoorDash’s entry into the alcoholic beverages is the logical next step for any delivery aggregator. It will prove a promising venture for all involved because such strategies don’t aim to replace current brick and motor or foodservice channels, but rather target the rapidly growing desire for on-demand groceries.
“As of August this year, 36%* of US consumers noted they had been buying groceries online more often, with 25%* of Canadian respondents and 23%* of Australian respondents feeling the same way. Further, more consumers have been drinking alcoholic beverages at home – while the pubs were shut – and this habit won’t be easily shaken. With this uptick in demand, brands and restaurants will only benefit from taking advantage of this new channel.
“Conversely, however, the market will only get more and more competitive, as consumers start to compare alcohol products’ flavors, ABV and price instantly on their phones.
“A smooth customer experience on the DoorDash app and a speedy delivery will be key to succeeding in an already competitive market. Indeed, services that help to save time are highly important for over a third (35%)** of consumers worldwide – boding well for delivery services that allow people to skip the weekly supermarket trip.”
*GlobalData’s Q3 2021 Consumer Survey, The US, Canada, Australia
**GlobalData’s Q1 2021 Consumer Survey, Global